← Back to home

Privacy Policy

Last updated: September 28, 2026

1. Introduction

Palpable is a product operated by Epode AB, a company registered in Sweden (org. nr. 559486-8780) ("we," "us," or "our"). We are the data controller for your personal data and are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) and applicable Swedish data protection laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service, including our website, mobile applications, and IoT hardware products.

2. Data Controller

The data controller responsible for your personal data is:

Epode AB
Organization number: 559486-8780
Email: privacy@palpable.technology

3. Information We Collect

We collect and process the following categories of personal data:

3.1 Information you provide directly

  • Account information (email address, name, password)
  • Profile information (display name, avatar)
  • Payment information (handled by Paddle, our merchant of record — we never see your card details)
  • Communication data when you contact us
  • Conversation history with PAL (your AI assistant)
  • Projects, scripts and display designs you create, including the requests you make of PAL to generate them

3.2 Information collected automatically

  • Device identifiers and pairing data
  • Sensor data from connected IoT devices (temperature, humidity, motion, etc.)
  • Script execution data (which automations are running on your devices)
  • Technical data (IP address, browser type, device type)
  • Voice data when using voice features (processed in real-time, not stored — see Section 5)
  • Usage data (which features you use, how many credits you consume, and how often you ask PAL to build something)

4. Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Contract performance: Processing necessary to provide our services to you, including AI interactions, sensor data processing, and script execution
  • Legitimate interests: Service improvement, personalization, security, and fraud prevention
  • Legal obligation: Compliance with applicable laws and regulations
  • Consent: Where you have given explicit consent for specific purposes (e.g., waitlist communications)

5. How We Use Your Information

We use the collected information for the following purposes:

  • To provide, operate, and maintain our services, including PAL AI interactions
  • To process sensor data from your devices and provide insights
  • To compile and sync scripts between your devices and the cloud
  • To process transactions and manage your subscription
  • To send administrative information (updates, security alerts)
  • To respond to your comments, questions, and support requests
  • To detect, prevent, and address technical issues and fraud
  • To comply with legal obligations
  • To personalize what the product suggests to you — the modules, projects and scripts PAL proposes, based on the hardware you own and what you have built before
  • To understand, in aggregate, which features and which hardware people actually use, so we know what to build next

5.1 Voice data processing

There are three ways audio reaches us and they behave differently, so we describe all three.

Voice on Pi (add-on). When the Voice on Pi add-on is active, your device's microphone is open continuously and audio is streamed to our servers, where we listen for the wake word "Hey PAL". Wake-word detection happens on our servers rather than on the device, which means audio leaves your device before the wake word is spoken. Audio that does not contain the wake word is discarded: it is never transcribed, stored, or sent to any other company. Without the add-on the device's microphone is never opened. There is currently no light or other indicator on the device while the microphone is open.

"Hey PAL" in the app (off by default). The app can listen for the wake word while you are using it. This is switched off unless you turn it on in Settings. When it is on, your browser's built-in speech recognition runs continuously; in most browsers, including Chrome and Edge, that means audio is sent to your browser vendor's speech service and is subject to their privacy policy rather than ours. We receive nothing until the wake word fires. Your operating system's microphone indicator shows when this is active.

Voice conversations. When you deliberately start a voice conversation, audio is streamed to Gladia (France) for real-time speech-to-text.

What we keep. We do not store audio. It is held in memory only for as long as transcription takes and is never written to disk or to a database on our systems. Only the resulting text transcript is retained, as part of your conversation history with PAL, subject to the retention periods in section 6. We cannot make commitments on Gladia's behalf about what they do with audio after transcription; their handling is governed by our data processing agreement with them.

PAL's voice. PAL's spoken replies are generated by Microsoft's text-to-speech service from the text of the reply. That audio is not stored.

5.2 Pre-activation chat

Before your hardware arrives, you may chat with a preview version of PAL powered by an EU-hosted AI provider (Scaleway, France). These conversations are processed within the EU and are not stored beyond your active session.

5.3 Improving Palpable

We look at how Palpable is used so we can make it better. That means the projects and scripts PAL generates, the hardware you connect, and how you use your credits. We use this to fix what is broken, to decide what to build next, and to make PAL's suggestions more useful to you specifically.

Wherever we can answer a question without knowing who you are, we do — most of this work happens on aggregated data across all accounts, not on any one person's projects.

We do not currently use your content to train AI models. If that changes, we will say so here before we begin, and you will be able to turn it off for your account.

We never sell your personal data, and we never share your projects with other customers.

5.4 PAL's memory

PAL remembers short facts about you so you do not have to repeat yourself — for example your name, the units you prefer, or that you are building a greenhouse monitor. PAL saves a fact when you tell it something worth keeping, and after a conversation goes quiet it also picks out useful facts and a one-sentence summary. It keeps these facts, not a copy of your conversation.

Memory is off until you switch it on in Settings → PAL's Memory, and we rely on your consent to use it (section 4). You can see every fact PAL remembers, delete any of them, or switch memory off again at any time. While it is off, PAL does not save or use anything it remembered.

PAL is instructed never to remember sensitive details such as your health, religion, political views, sexuality, ethnicity, trade union membership or biometric data, even if you mention them. If something like that is ever saved, delete it in Settings or tell us and we will remove it.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy:

  • Account data: Retained while your account is active and for 30 days after deletion
  • Sensor data: Retention depends on your subscription tier — 30 days (Personal), 90 days (Pro), or 365 days (Custom). After this period, sensor time-series data is automatically deleted
  • Conversation history: Each project keeps one conversation with PAL. Retained until you clear it or delete your account; a cleared conversation and its attachments are deleted within seconds, after a short chance to undo. We then keep only a record that it existed, with no content, for 30 days, so that it cannot reappear. Older conversations from before September 2026 are deleted with their attachments on the date we gave you, at least 30 days after we told you, and you can download them until then. PAL may create a summary to help answer later messages, but it never replaces the original conversation. What PAL has learned about you is kept separately (see Memory above).
  • Scripts and configurations: Retained indefinitely while your account is active (negligible storage size)
  • Transaction data: Retained for 7 years as required by Swedish accounting law
  • PAL's memory: The summaries and facts PAL has learned about you are kept while your account is active and are deleted when you delete your account
  • Voice recordings: Never stored by us. Held in memory only for the duration of transcription

When you pause your subscription, all data is preserved. When you delete your account, all personal data is purged within 30 days, except where retention is required by law.

7. Data Sharing and Third Parties

We may share your data with the following categories of recipients:

  • Infrastructure: Nhost (database and authentication), Hetzner (container hosting)
  • Payments: Paddle.com Market Limited (merchant of record and seller of record — Paddle acts as an independent data controller for the purchase and collects your payment and billing data directly; see Paddle's privacy notice)
  • AI processing: OpenAI (PAL intelligence), Scaleway (EU-hosted pre-activation preview chat) and Anthropic (waitlist review)
  • Voice processing: Gladia (speech-to-text transcription), Microsoft (text-to-speech for PAL's voice) and LiveKit (real-time transport). If you enable the "Hey PAL" wake word in the app, your browser vendor's speech service also receives audio — see section 5.1
  • Legal authorities: When required by law or to protect our rights

All service providers are bound by data processing agreements and are required to handle your data in accordance with GDPR. We do not sell your personal data to third parties. The full, current list is maintained on our sub-processors page.

7.1 Teams and shared projects

If you join or create an organization, the other members can see the projects, devices and scripts shared with it, along with your display name and the email address you signed up with. If you share a view by link, anyone holding that link can see what the view shows. Sharing is your choice and you can undo it: removing a member, or revoking a share link, stops that access immediately.

7.2 Project API keys

You can create an API key that lets an outside application connect to one of your projects and read its live sensor readings, variables and events. Anything you connect this way is outside our control and governed by that application's own privacy policy, not ours. Keys are scoped to a single project and can be revoked at any time from the app.

8. International Data Transfers

Some of our service providers may process data outside the European Economic Area (EEA). When transferring data internationally, we ensure appropriate safeguards are in place:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions where applicable
  • Data processing agreements with all third parties

9. Your Rights Under GDPR

As a data subject, you have the following rights:

  • Right of access: Request a copy of your personal data
  • Right to rectification: Correct inaccurate or incomplete data
  • Right to erasure: Request deletion of your personal data
  • Right to restriction: Restrict processing of your data
  • Right to data portability: Receive your data in a structured format (including sensor data and scripts)
  • Right to object: Object to processing based on legitimate interests
  • Right to withdraw consent: Withdraw consent at any time

To exercise any of these rights, please contact us at privacy@palpable.technology. We will respond within 30 days. You can also delete your account and export your data directly from the app settings.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • Encryption of data in transit (TLS), and storage-level encryption at rest
  • Secure authentication with JWT tokens
  • Isolated per-user containers for AI processing
  • Environment secrets encrypted at rest (dotenvx)
  • Automated dependency updates and code review on every change

11. Cookies

We use essential cookies necessary for the operation of our service. These cookies are required for authentication and security purposes and are exempt under the ePrivacy Directive.

We also use a privacy-friendly analytics tool to understand how the app is used. This analytics cookie is optional and requires your consent. When you first use the web app, you will be asked to accept or reject analytics cookies. You can change your preference at any time using the Cookie Settings link in the footer of this site. No personal data is collected or shared with third parties through analytics.

12. Children's Privacy

Our service is not directed to individuals under 16 years of age. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will take steps to delete such information.

13. Complaints

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Swedish Data Protection Authority (IMY):

Integritetsskyddsmyndigheten (IMY)
Website: www.imy.se
Email: imy@imy.se

14. Waitlist

When you join our waitlist, we collect and process the following data:

14.1 Data collected

  • Email address (required) — to manage your waitlist position and send you updates
  • LinkedIn URL (optional, voluntarily provided) — to help us understand our audience
  • IP address (temporary) — for fraud prevention only, automatically deleted after 30 days
  • Referrer URL and UTM parameters — to understand how you found us

14.2 Legal basis

We process your waitlist data based on your consent (Art. 6(1)(a) GDPR), which you provide via the consent checkbox when joining the waitlist. You can withdraw consent at any time by unsubscribing or requesting data deletion.

14.3 Email communications

After joining the waitlist, you may receive: a welcome confirmation, follow-up questions about your use case and pricing preferences, and a notification when your access is granted. All emails include an unsubscribe link. You can also reply with "delete my data" to any waitlist email to request removal.

14.4 AI processing of email replies

If you reply to our follow-up emails, we use AI (Anthropic Claude) to parse your response into structured categories (e.g., use case, pricing feedback). The original email content is not stored in full — only a brief excerpt and the extracted structured data are retained.

14.5 Data retention

  • Waitlist data is retained until you unsubscribe or request deletion
  • IP addresses are automatically deleted after 30 days
  • Upon request, all your waitlist data is permanently deleted within 30 days

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we will also notify you via email.

16. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@palpable.technology
General inquiries: hello@palpable.technology